The term plus-size model refers to women who are larger than the standard size 8 in the US, who models apparel for female customers who are larger than the standard size in their respective countries. Plus-size models are similar to normal models, expect for the larger bust-waist-hip ratio measurements that they have. Aside from that, they need to have excellent skin, hair, teeth, and they must be photogenic. Personality and the X Factor is also important for model wannabes.
Plus-size models work the same way as normal models. They do advertising campaigns, magazine editorials, live-TV work, catwalks, commercials, and many more. Plus-size models are also being employed to stimulate discussions and debates on body image and self-esteem, especially about the struggles women have with eating disorders.
Since the modeling industry is related to how the clothing industry grows, the plus-size modeling industry has grown in relatively equal rates across the globe. The demand for plus-size clothing have grown, and many modeling agencies have created divisions for plus-size models.
Popular fashion designers are beginning to consider the plus-size industry and the potential earnings that they can gather by serving customers who need plus-size clothing. Some fashion designers have already taken the step by using plus-size models for their showings.
Many magazines and advertising campaigns show plus-size models as women who represent the return of the voluptuous, Classical ideal of what beauty is, shown in the old sculptures like the Venus de Medici and the Winged Victory of Samothrace. This is the type of beauty that was propular in the West until the 20th century.
The growth of the plus-size industry is most obvious in North America, where the population is very diverse and the media has created a culture around plus-size modeling. The industry has also been prospering on an international level.
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